#019 - Intro To Customer Experience Research
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Description
Jim Tincher, Journey Mapper-In-Chief at Heat of the Customer joins me to chat about customer experience research (CXR). In this episode we discuss some of the basics, why it’s important,...
show moreSHOW HIGHLIGHTS AND WHAT YOU’LL LEARN…
• A brief history on customer experience research (CXR)
• The difference between customer experience (CX) and user experience (UX)
• Most common adoption challenges that professionals have while advocating for the customer and customer research methods
• Three types of problems to focus on when trying to drive adoption and develop an effective customer experience practice within an organization
• Three best practices for developing a CX within your organization
• Which CXR metrics matter
• Which challenges CX leaders are solving
• Thoughts on the future of CX
To view the rest of the show notes please visit https://brianlpoe.com/blog/intro-to-customer-experience-research
Information
Author | Brian Poe |
Organization | Brian Poe |
Website | - |
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