083- Combating a Competitive Threat from a New Market Entrant
Aug 9, 2019 ·
21m 44s
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Description
What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and...
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What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and deep marketing pockets? Here's an actual story of a local dry cleaners who suddenly found themselves competiting with a new test retail store from P&G.
Successful local businesses can face threats from new businesses who see how well they're doing and want in on the action. This can happen with franchises. This episode discusses a case study and talks about how to survive.
show less
Successful local businesses can face threats from new businesses who see how well they're doing and want in on the action. This can happen with franchises. This episode discusses a case study and talks about how to survive.
Information
| Author | Steve Smith |
| Organization | Steve Smith |
| Website | - |
| Tags |
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