Italian brands are known to create some of the most premium, sought-after products in the world that last for generations: what's their secret?
Riccardo Illy, President of Polo del Gusto, shares proven business principles that world-renowned Italian brands have employed for generations in the art of Excellent Products.
In this episode: In which way superior quality products can create happiness?
About the author
Riccardo Illy is the current Chairman of Polo del Gusto, the holding company for Groupo Illy’s non-coffee businesses, with controlling interests in a number of world-class producers of chocolate, tea, wine, and confections. The Illy brand has a passion for quality and for growth pursued the right way: this has led to rewarding investments in everything from Domori's legendary chocolates to Mastrojanni's magnificent wines.
He lectures regularly at business schools around the world, from Stanford in the United States to HEC in Paris to MIB in Trieste. He is the Academic Director at Italia Innovation, an organization which fosters research, education, and new ventures in the manufacturing economy with a humanistic approach.
Riccardo Illy is a freelance journalist and author of several books: The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences, published by HarperCollins Leadership, is his fifth publication: get your copy here.