Within the last three years, LA has welcomed two NFL teams back into its arms. The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020. In the latest episode of Inside Sports Business Intelligence, we speak with the Director of Database & Analytics for the LA Entertainment District at Hollywood Park, Amy Johnson. She fills us in on: Educating a fanbase on new teams and venues Building trust within the sports marketing industry Being open to change You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website