Two strategist collide (well, serendipitously come together) to talk about some of the hottest challenges that both brands and influencers are facing in the influencer marketing industry. In this episode, we chat:

- What has influencer marketing evolved to?
- How IS influencer marketing going? What are its downfalls? It’s challenges? It’s uncomfortable moments?
- Does influencer marketing make sense for every brand?
- How Competitive is it?
- What happens when influencer marketers or influencers really don’t know what they are doing?
- Challenging brand expectations as both a marketer and an influencer
- What can influencers do to be part of solutions for the industry?
- How to better understand influencer “worth” against brand goals
- Results & Accountability
- Cooperating with brands to grow the industry
- The Value of learning to be a “Strategist” as an influencer
- Influencer Benefits & Value to Brands beyond sales
- How Content Creation is Set by The Market & Influence is Not
- When are you an “influencer”?

You can connect with Courtney at (@)courtneycanfield on Instagram, (@)rambothepuppy for cute dog content, and visit CourtneyCanfield.com to contact her or learn more about her services for influencer.