11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter
Apr 5, 2021 ·
54m 37s
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Description
Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not...
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Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offerings, instead, they’ve developed an emotional connection with their customers. But how do you create that connection?
In this episode, Fabian and I talk about how you can create a brand that everyone falls in love with. We talk about three of his eight brand traits that will help any business transform into an admired brand. They are Story, Delight & Solidarity.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
show less
In this episode, Fabian and I talk about how you can create a brand that everyone falls in love with. We talk about three of his eight brand traits that will help any business transform into an admired brand. They are Story, Delight & Solidarity.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
Information
Author | Yvonne Ivanescu |
Website | - |
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