Jay is the author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. The book has been published in 12 languages and three editions. The leading modern work on rhetoric, it is one of the top ten books assigned at Harvard.

His latest book is How to Argue with a Cat: A Human's Guide to Persuasion.

While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to:

· Hold an intelligent conversation―one of the few things easier to do with a cat than a human.
· Argue logically, even if your opponent is furry and irrational.
· Hack up a fallacy (the hairball of logic).
· Make your body do the talking (cats are very good at this).
· Master decorum: the art of fitting in with cats, venture capitalists, or humans.
· Learn the wisdom of predator timing to pounce at the right moment.
· Get someone to do something or stop doing it.
· Earn any creature’s respect and loyalty.

He is a Professor of the Practice of Rhetoric and Oratory at Middlebury College.

A content and editorial consultant specializing in persuasive engagement, Jay serves clients ranging from NASA to Southwest Airlines to the Wharton School of Business.

He maintains popular websites on language and persuasion, including ArgueLab.com, WordHero.org, and Figarospeech.com.

A former editorial director with Rodale Inc. (publishers of Men’s Health, Prevention, and the South Beach Diet), Jay is the former editor of the Dartmouth Alumni Magazine, group publisher of the Ivy League Network, founding editor of US Airways Attaché, deputy editor of Outside, and vice president of content for the SiteShell Network, an online consortium of radio stations.

Jay lives with his wife, Dorothy Behlen Heinrichs, a principal gifts officer for the Dartmouth Medical School and Dartmouth-Hitchcock Medical Center. They live on 150 acres at the base of Cardigan Mountain in New Hampshire.

- jayheinrichs.biz

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