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In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community.

He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his vision for the podcast in 2024, aiming to involve more B2B content creators and practitioners to contribute their knowledge and stories.

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Chris Colt and the Challenge Champion (00:00:00)

Joe Lemon discusses his experience with Chris Colt's training and the Challenge Champion, a group that builds B2B and online communities.

Plans for 2024 (00:01:01)

Joe Lemon reflects on his plans for the podcast in 2024, focusing on unpacking how B2B content creators are increasing high-quality leads and driving pipeline.

Challenges in Building a B2B Community (00:02:00)

Joe Lemon reflects on the challenges faced in overcomplicating the process of building a B2B community, including the pitfalls of overstuffed features and data dumping.

Understanding Customer Needs (00:06:43)

Joe Lemon emphasizes the importance of understanding customer needs, probing deeper, and simplifying the approach to avoid overwhelming people with choices.

Invitation to B2B Content Creators (00:08:33)
Joe Lemon invites B2B content creators and practitioners to share their insights and experiences, emphasizing the value of learning from those in the trenches.