Joe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business. During that process, he has discovered some realities about the martial arts business model and how the COBRA Self-Defense business system operates in order to avoid those pitfalls. COBRA-Defense Information: SelfDefenseBusiness.com Empower Kickboxing Information: EmpowerKickboxing.com Past episodes: MATAPodcast.com