In today’s episode I want to work through three things NOT to do if you want to use your Facebook Group to grow your business. Time and time again women come to me telling me that their Facebook Group is dead, or that their ideal client isn’t even on Facebook. And if that’s you, I have some tough love for you. The reason why your Facebook Group isn’t working for you, is YOU. And so today I want you start to unpack this a bit and show you that a Facebook Group can be an amazing lead generation tool, when done correctly.

My point of view with Facebook Groups is that they are beneficial for all online entrepreneurs. Facebook is the world’s largest social media network and with 2.2 BILLION users it’s not going anywhere anytime soon, so odds are that your ideal client is on Facebook. Again, it’s a matter of using your Group strategically and intentionally to grow your business.

QUICK TAKEAWAYS:

Your Facebook Group is not a billboard for your business.

Oftentimes, as the expert in the room, it can be hard to listen to our Group members, but it’s imperative to our Group’s success. You need to talk with your Group members, not at them.

If you’re not actively growing your Group through either paid or organic marketing (or both) then your Group is dying.

RESOURCES:

Blog post for this episode: www.allisonhardy.com/blog1/episode120

If you want to leverage the power of your existing (or soon-to-be) Facebook Group and turn it into a lead-generating machine, join us in the From Wallflowers to Groupies: the ULTIMATE Facebook Group Challenge! Visit this link to get signed up: https://bit.ly/w2gchallenge

Get signed up for the 4 Steps to a Highly Engaged (and Profitable) Facebook Group Masterclass by visiting: https://bit.ly/facebookgroupmasterclass

Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness, workout at home, app, Fit On! Use code ALLISONHARDY50 at checkout! Visit: https://fiton.app/fitmom

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity

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Music courtesy of www.bensound.com.