Tired of the same old business advice that fails to address the real challenges you face? In this episode of Ethos Effect, award-winning journalist and former TV news anchor Sonni Abatta joins hosts Donovan and Chelsea Ryckis to discuss the importance of effective media strategies for businesses in today's complex landscape.

From navigating the ever-changing world of social media to crafting compelling messages for live events, Sonni shares her extensive experience and insights on how businesses can attract attention and customers in an authentic and engaging way. The conversation also delves into the personal challenges and growth opportunities that come with putting yourself out there as a business leader or expert.

Throughout the episode, Sonni emphasizes the importance of brand discovery, understanding your audience, and communicating your ethos effectively across various media platforms. Donovan and Chelsea also share their own experiences and challenges in promoting their healthcare documentary and consulting work.

Listeners will come away with practical advice on how to streamline their media operations, craft concise and impactful messages, and push through the discomfort of personal branding to build confidence and competence in their field. Whether you're a seasoned business owner or just starting out, this episode offers valuable insights and inspiration for navigating the complex world of media and marketing.

Connect with Sonni: 
https://www.instagram.com/sonniabatta/

Connect with Chelsea and Donovan:
Website: www.ethoseffectpodcast.com
Instagram: https://www.instagram.com/ethoseffectpodcast/
Chelsea: https://www.linkedin.com/in/chelsea-whalley-8508a192/
Donovan: https://www.linkedin.com/in/donovanryckis/

EthosEffect #SonniAbatta #MediaStrategy #BrandDiscovery #CraftingYourMessage