You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).