The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o’-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media Today. Regarding the Google Spam Update….to quote Mordy: if you got hit by the update: Check your rankings, check your site, check your content, and then check your soul (ouch). Side Note: Check out the Ted Cruz visit to a recent Yankees game! Key Segments: [00:05:02] Google Spam Update Done in Record Speed! [00:10:55] EDGE of the Web Title Sponsor: Site Strategics [00:12:32] Uber Ads are Coming, In Journey [00:15:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:18] Facebook and TikTok Approving Ads with Political Misinformation days before the election Barry Blasts [00:22:13] Barry Blast 1: Google Trending Now For Shopping Results - Barry - Link [00:24:53] Barry Blast 2: Report: Google Reviews Being Removed From Local Business Profiles - Barry - Link [00:26:57] Barry Blast 3: Third-Party Appointment Services Hijacking Google Local Business Profile Panels - Barry - Link [00:30:12] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower   Be sure to RateThisPodcast.com/EDGE   Thanks to our sponsors!   Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine