A sector at the intersection of life sciences and technology, that of hearing healthcare, impacted by a series of trends, as explains Enrico Vita, CEO of Amplifon, in a conversation in the Executive Chats series with Rector Gianmario Verona.

“One such factor is the growth in the ageing population,” he says. “And the new generation of seniors is more dynamic and curious towards new technologies.” With regards to digital transformation, “hearing aids have become connectable devices - which opens many opportunities to innovate customer experiences and services.”

Amplifon and Bocconi last year launched the Amplifon Chair in Customer Science, held by Gaia Rubera. “We decided to strengthen our relationship because I believe we share with Bocconi many important values and a commitment to innovation and talent,” says Vita. “This Chair builds a bridge between the latest advancements in AI and marketing practice which I believe is the future of marketing. With this Chair we want to support the advancement in knowledge of marketing.”