8 Crisis Management Tips for your business learnt from the #Wayfairgate conspiracy theory.
![8 Crisis Management Tips for your business learnt from the #Wayfairgate conspiracy theory.](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/a0ec7dd0d590ae00256869eecff4b6ac.jpg)
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
When furniture company http://www.wayfair.com (NYSE:W) was accused of trafficking children through its website, the Company displayed a composed response, but the very spectre of the story has sullied the name...
show moreIn this episode, I share 8 tips to ensure that a company is crisis ready, and some cautionary notes about how social media influencers are sharing unsubstantiated theories which can kill brands.
In response to the conspiracy theories which started on Reddit, the Wayfair Spokeswoman gave an excellent response which was explanatory, authoritative, and explained corrective action."The products in question are industrial grade cabinets that are accurately priced," a Wayfair spokesperson told BuzzFeed News. "Recognizing that the photos and descriptions provided by the supplier did not adequately explain the high price point, we temporarily removed the products from site to rename them and provide a more in-depth description and photos that accurately depict the product to clarify the price point."
Leaning from Wayfair as a case study, I list here and discuss in more details the contents of crisis management workshops which I have facilitated with companies:
- Have key statements ready for each eventuality
- Plan scenarios for likely events and messages
- List of the key spokespeople for each occasion
- Determine the level of alert and find the appropriate level of spokesperson
- Have photos of key spokespeople ready with different sets of clothing/situation
- Keep an up to date list of media & influencers to hand
- Plan the scheduled release of information
- Ensure that your brand has an authentic and well-explained story in the market
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded thSupport the showAm I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here.
Information
Author | Jim James |
Organization | Devlin Wylde |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company