In this recruitment-focused episode of the Sales Code Leadership Podcast, Kevin is joined by Asad Zaman, CEO of Sales Talent Agency. Together, they dive deep into the intricacies of recruitment for sales roles, uncovering the common pitfalls organizations stumble into.

Join Kevin as Asad takes him through the history of Sales Talent Agency and his own career; how he joined as a Junior Recruiter and rose through the ranks. He unveils the hidden red flags that often elude hiring managers in the recruitment process and offers valuable insights on how to steer clear of them.

Asad also shares the secret to analyzing talent to find truly great salespeople, the DNAPRO framework. To find out how to implement it, you’ll just have to tune in! Additionally, he and Kevin discuss the future of sales and recruitment with AI, and what the change will look like.

Asad is the CEO of Sales Talent Agency: a leading recruitment agency focused on helping their clients build elite go-to-market teams. Sales Talent Agency is a category leader in North America and has recently expanded its operations into parts of Europe and Asia-Pacific. Over the past 16 years, they have helped 1500+ companies hire elite go-to-market talent, from CROs to BDRs and everything in between, and along the way they have facilitated over $550M in salaries.

Since joining STA in 2014, Asad has launched multiple successful recruitment divisions, including Executive Search, Technical Sales, and Customer Success practices. With a passion for entrepreneurialism, Asad has worked closely with C-level executives at fast growth technology companies to help them develop and define their GTM hiring practices, and in Q4 2020 was appointed as Sales Talent Agency’s CEO. He was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year in 2019. The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams.

Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/