Want to get to grips with search engine optimisation, digital advertising including pay-per-click, and social media? Just how important is the user experience and what are the latest trends? Our expert guest is once again Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency Sleeping Giant Media. So put on your ear-pods and tune in for more fascinating insights!

If you missed it, check out Episode 1 where Luke taught us how to maximise our digital marketing

Key insights from Luke:

(01:16) Luke discusses the importance of website optimisation, user experience and conversion rate optimisation.
(07:27) Climbing Google keyword rankings with a long-term SEO strategy.
(11:01) The importance of continuous SEO efforts and content production to retain top rankings.
(15:27) PPC vs. SEO. Luke explores the balance between paid search and SEO, and suggests testing to determine the impact of running both simultaneously.
(22:05) Balancing organic content (blogs) and PPC content to improve rankings and drive consistency.
(26:49) Type of content to use across B2B social media channels such as LinkedIn.
(36:21) The role of different social channels in B2B marketing, Facebook and Instagram.
(38:50) The challenge of managing multiple social platforms.

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter.