Transcribed
A Plan vs A Strategy with Roger Martin
Sep 16, 2024 ·
9m 31s
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A Plan vs A Strategy with Roger Martin
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Description
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management...
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A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
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| Author | FOP Advisory |
| Organization | FOP Advisory |
| Website | - |
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