A product of the pandemic built for greater good of the Australian music community - Season 3, Episode 4

Nov 17, 2021 · 18m 33s
A product of the pandemic built for greater good of the Australian music community - Season 3, Episode 4
Description

Isol-Aid. Born as a response to the COVID 19 pandemic, Isol-Aid is both an online music festival and community, profiling musicians – who would otherwise have had shows, launches, tours,...

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Isol-Aid. Born as a response to the COVID 19 pandemic, Isol-Aid is both an online music festival and community, profiling musicians – who would otherwise have had shows, launches, tours, and other appearances cancelled – to create content stream it to an audience otherwise lacking in one of the greatest gifts of all; live music.

Isol-Aid’s Emily Ulman pulled together the weekend-long online music festival on Instagram within an incredibly short period of time.

Over a year later, Isol-Aid averages 35,000 weekly viewers, featuring nearly 900 artists to date and over 356 hours of streams.

Emily talks about a community built around Isol-Aid, the relationships that formed online, that have continued offline, and how the festival itself has transitioned to a regular paid platform for artists; many who so desperately needed the support.
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Author Red Bull
Organization Red Bull
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