Gilbert Dávila is among the most sought-after experts on multicultural marketing in the United States today.  After spending 25 years working as a senior marketing executive and multicultural market expert at Procter & Gamble, Coca-Cola, The Walt Disney Company, and others, he co-founded DMI Consulting in 2010.  He also co-founded AIMM, The Alliance for Inclusive and Multicultural Marketing, in 2016 with a passion-driven mission to help CMOs and their teams realize the full multicultural market growth potential for their brands.  AIMM is part of the ANA. 

After hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for diverse-owned and targeted media, he discussed closing the gap between intention and action and new research on the investment level in diverse media and its potential for brands.