Alaska Airlines: Curating new brand stories with hyperlocal marketing
Oct 4, 2019 ·
34m 5s
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Description
Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the...
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Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.
Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines
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Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines
Information
Author | Ragovin Ventures |
Website | - |
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