Amazon, the e-commerce giant will launch its online shopping service in South Africa in 2024. South Africa will become the second African country, after Egypt, to host a locally-dedicated Amazon shopping website.
Amazon says that independent sellers in South Africa could register their businesses on its marketplace website—Amazon.co.za—starting next year.
The launch of Amazon’s service comes at a time when South Africa has seen a sharp rise in online shopping after the pandemic brought an opportunity for e-commerce to finally take hold and contribute meaningfully to traditional sales.
Amazon’s platform in South Africa is still being finalised, as it must comply with local competition laws requiring online retailers to separate their retail and marketplace businesses.