Welcome back to the Inner Edison Podcast, where we dive into the raw truths of entrepreneurship and illuminate the lessons hidden within our setbacks. Today's episode features the inspirational Amy Singleton. Together, we're going to explore the gritty journey from failure to success, as we dissect the Singleton saga of business collapses in the early 2000s to the rise of a formidable digital marketing agency. Amy, with a transformative shift from nursing to entrepreneurship under her belt, discusses the delicate art of branding, messaging, and the digital alchemy of SEO. Delving into the trenches of small business growth, Amy and I will unpack the magic behind their agency's success, servicing a diverse clientele, from home service businesses to attorneys, using innovative tools like High Level and exploring the advent of AI in digital marketing. But it's not just about the tech — Amy shares her expertise on database reactivation campaigns and the potency of consistent, value-driven content. As two marketers who've danced with social media virality and weathered the storm of public opinion, we'll talk candidly about the unexpected benefits of engaging with online critics and the nuanced balance between personal and business branding— all while dissecting the story brand framework, revealing how to captivate your ideal clients by positioning them as the heroes of their own narratives. So, prepare to be enlightened, as we reveal the masterstrokes that could redefine your online presence and catapult your lead generation efforts. Whether you're navigating the world of podcast scheduling or seeking to carve out your brand's space in a crowded digital landscape, this is the episode for you. Let's ignite your inner Edison with Amy Singleton's electrifying insights! Follow Ed on all social media outlets @EdParcaut Need more information? Please visit https://www.edparcaut.com #InnerEdisonPodcast #EdParcaut #AmySingleton #LearningFromFailure #EntrepreneurshipJourney #DigitalMarketingInsights #BusinessGrowthStrategies #HighLevelMarketing