An Agency Executive’s Take on Radio Adopting Impression-Based Selling
Oct 25, 2021 ·
22m 58s
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB...
show more
Martha Matthews, senior vice president, Local Investment, dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.
show less
Information
| Author | Josh Miely |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
