Nadir Garouche joins us in the second episode of App Growth Talks. Nadir is Growth Marketing Manager at Oh BiBi. He is also mobile analytics and attribution expert who is pretty savvy in SEO, SEM, ASO, UA, branding, and mobile games marketing in particular.

Tune in to hear Nadir's thoughts and advice about all of these things:

- mobile promotion
- paid user acquisition
- impact of Apple Search Ads on ASO
- UA mistakes to avoid
- iOS 14 and the elimination of the IDFA
- potential cannibalization of the organic traffic due to Apple Search Ads
- how to scale Apple Search Ads
- Apple Search Ads tips for mobile games, mobile growth trends for late 2020, early 2021

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Read this interview on our blog: https://splitmetrics.com/blog/app-growth-talks-nadir-garouche/
Learn more about SplitMetrics: https://splitmetrics.com/

Music: https://www.purple-planet.com