Ashley Binger,a western content creator & rancher from South Dakota shares her journey into ranching, her experiences in the industry, and insights into farming life.

Ashley Binger talks about growing up on the family ranch, her brief stint as a nanny in Australia and New Zealand, and eventually returning to South Dakota to pursue ranching after college. She discusses the challenges and rewards of ranching, highlighting the ever-changing nature of the work and the importance of family support.

The conversation delves into the role of technology in agriculture, with Ashley Binger explaining advancements like autopilot in tractors and how they aid in farm operations. She emphasizes the necessity of hard work and persistence for those interested in entering the industry, suggesting that aspiring ranchers seek out opportunities to gain experience and contribute to farm work.As a mother of two young children, Ashley Binger reflects on the unique upbringing her family provides on the ranch, where children learn about life and death from an early age. She discusses balancing her roles as a mother and rancher, as well as her passion for Western fashion, which she incorporates into her social media content.

The conversation touches on Ashley Binger's experiences with online criticism and trolls, though she notes a shift towards more positive interactions as she shares her perspective on farming and ranching. She emphasizes the importance of educating consumers about where their food comes from and dispelling misconceptions about the industry.

In closing, Ashley, the Boot Babe, thanks Ashley Binger for sharing her insights and encourages listeners to follow along with her journey on social media. The episode is sponsored by the Boot Babes, a networking group for women in the Western industry, inviting listeners to join their community and explore the world of Western fashion and lifestyle.

Contacts:

• Join Ashley's mailing List : https://bio.site/ashley.binger
• Ashley Binger's Instagram: @ashleybinger
• Ashley Binger's Facebook

Quotes:

• Ashley Binger: "I grew up the same place that my father and brother-in-law ranch altogether. I did move away after college to Australia and New Zealand to nanny. So I lived with the family that I nannied for, and then I came back, bought some cows, rest is history. Been doing this my whole life."
• Ashley Binger: "It's really cool to see just all the new technology that they are working on. Yeah. Specifically, what are some things that are really curious to other people, right? Most people, when you're in it every day, you think people would know, but people are curious about technology in agriculture."
• Ashley Binger: "So people can say, 'Holy crap, your life is changing.' We don't do the same things every day minus, doing our chores in the morning feeding the cows. Then it just depends on the season really."
• Ashley Binger: "Yeah, where their food comes from, and it comes from families like mine and everyone else that shares in the agriculture industry. That we are all real people with good hearts, good intentions, and we want the best for the animal and our families and for everyone who's going to be eating the beef."