B2B Subscriptions | How Businesses Can Innovate Repeat Purchase Experiences

Jan 30, 2024 · 16m 40s
B2B Subscriptions | How Businesses Can Innovate Repeat Purchase Experiences
Description

In this dose Matt dives deep into the world of B2B subscriptions. The way we purchase and manage relationships is changing rapidly, and B2B companies are innovating repeat purchases -...

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In this dose Matt dives deep into the world of B2B subscriptions. The way we purchase and manage relationships is changing rapidly, and B2B companies are innovating repeat purchases - or autoship programs - to match.

01:41 - What is a business to business (B2B) subscription
03:20 - How B2B purchasing experiences are different than D2C
04:31 - Issues specific to B2B purchases, like wholesale and custom pricing
07:35 - Better terms to use for B2B subscriptions, like autoship or auto-replenishment
11:25 - Autoship is an opportunity to create a better purchase experience for your best customers
12:50 - Autoship is an opportunity for any replenishment business
13:50 - Any new purchase process will take time to implement and get people used to it

Jason Greenwood's Podcast: https://www.youtube.com/@jagnz1/featured

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Author Matthew Holman
Organization Matthew Holman
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