Ben Jankowski Calls on Marketers to Create the Value that People Really Want
Feb 7, 2022 ·
33m 17s
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Description
Ben Jankowski has a knack for posing exactly the right question or directly stating an issue that others may have overlooked. From talking about today’s “terrible digital ad experience” to...
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Ben Jankowski has a knack for posing exactly the right question or directly stating an issue that others may have overlooked. From talking about today’s “terrible digital ad experience” to figuring out how marketers can “create the kind of value that people really want,” his long experience and love for the business of media helps to push the industry forward.
He is also part of a new generation of marketers driving ownership and change on important media topics and this work has helped shape leading industry initiatives including brand safety, cross-media measurement, and privacy.
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He is also part of a new generation of marketers driving ownership and change on important media topics and this work has helped shape leading industry initiatives including brand safety, cross-media measurement, and privacy.
Information
Author | Deborah Malone |
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