Ben Stuart, CMO of Bank of the West, Discusses the Many Benefits of their 1% for the Planet Efforts
Oct 26, 2021 ·
26m 8s
![Ben Stuart, CMO of Bank of the West, Discusses the Many Benefits of their 1% for the Planet Efforts](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/a4b49564d9172c521ccd5359452a802d.jpg)
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Description
Bank of the West launched a new brand positioning around sustainable financing by joining forces with 1% For the Planet to launch the first checking account of its kind, designed...
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Bank of the West launched a new brand positioning around sustainable financing by joining forces with 1% For the Planet to launch the first checking account of its kind, designed to empower consumers to take climate action. For every account opened, the Bank donates 1% of net revenues to support environmental non-profits.
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Author | Deborah Malone |
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