Have you ever thought about the value of the clothes you wear?

We are not talking about the economic value, but the story they tell: think about once you wore a jacket and received good news or that backpack that was your friend on a trip.

➡️ In the fashion industry, many companies are committed to making the market more sustainable, trying in every way to change the purchasing behavior of consumers, explaining why they should give up fast fashion products.

According to Better World Fashion, however, we should work on the mindset: if a customer wants to change clothes frequently, he can stop buying anonymous, mass-produced products and choose recycled and upcycled items.

🤩 That's why Better World Fashion has launched its leasing service: you can take a jacket, and you can return it whenever you want, even if it is ruined. Once back in the team's hands, it could be transformed into a laptop bag.

At that point, it will not be just a bag but a product with a story to tell. The sentimental value wins over the economic one and makes the product you choose truly unique.

We are talking about it today with Lars Olesen, Partner & Chairman at Better World Fashion.

---------
▶️ What is B Corp B Fashion?

B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.

Its way of doing good business!

🌱 Join our community: https://www.theidfactory.com/b-corp-b-fashion/

Project by The ID Factory: https://www.theidfactory.com/