In just a year and a half, Sugar Wood has whipped up a deliciously devoted global fanbase, flirting its way into hears and fees with playful prowess and a cheeky charm that's hard to resist. Today is my birthday and there is no better way to celebrate than with one of my favorite people Austin from SugarWood. We could honestly talk about woodys all day but he shares how you can join in on the fun too! Special shout-out to all my Aries!

Get a slice HERE: https://republic.com/sugarwood
Web: https://sugarwood.co

About: At Sugar Wood, we've perfected the art of blending cheekiness and charm with our array of desserts and merchandise. Our menu, featuring the playful Woody & Kitty Waffles, tantalizing popsicles, scandalous cookies, and sinful chocolate bars, is crafted to engage and generate buzz.

Beyond sweets, we extend our brand's spirit into branded items, including t-shirts, totes and candles, designed to enchant and engage. Our offerings don’t just end at the counter; with party boxes, nationwide shipping, and private events, we ensure Sugar Wood's unique flavor reaches every corner, inviting consumers to a world where lighthearted fun meets tasty excellence.

Every touchpoint, from our treats to our tweets, is imbued with the intent to engage, share, and cheekily surprise, without ever crossing into vulgarity. In a marketplace of the mundane, Sugar Wood stands as a beacon of uniqueness, making not just desserts, but lasting impressions.

Austin Allan is a distinguished professional with an extensive background in marketing, brand development, and innovative thinking. His entrepreneurial journey commenced in 2013 with the creation of Tio Gazpacho, a pioneering brand in the drinkable bottled soup sector. Demonstrating exceptional strategic acumen, Austin successfully garnered investments from notable figures such as celebrity chef and philanthropist José Andrés, as well as General Mills.

The culmination of his efforts and visionary leadership was the acquisition of Tio Gazpacho by Novamex in 2019. Novamex, a multibillion dollar beverage conglomerate based in El Paso, TX is known for managing a diverse portfolio that includes brands like Jarritos soda, and newer acquisitions C2O coconut water and Steaz iced tea.

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