Bridging the Gap Between Businesses and Consumers with Hemant Mehta, Author, Advisor, and Former Managing Director at Kantar
Apr 20, 2023 ·
25m 31s
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Description
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that...
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Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.
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