Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.

Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers. 

Join us as we discuss:

• Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
• How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
• The importance of building a solid and supporting community before launching on a large scale
• How large retailers leverage social media platforms to introduce new products onto their shelves