Business 101 - How to Reinvent a Brand
Nov 4, 2021 ·
29m 59s
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Frederic Fekkai, CEO and founder of FEKKAI and co-founder of Bastide, joins us today to discuss his experience of reinventing a brand. After selling FEKKAI to Procter & Gamble in...
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Frederic Fekkai, CEO and founder of FEKKAI and co-founder of Bastide, joins us today to discuss his experience of reinventing a brand. After selling FEKKAI to Procter & Gamble in 2008, Frederic realized how far the buy-out removed his products from their original mission. In 2016, he and his wife co-founded Bastide, a beauty and lifestyle brand celebrating artisans from the South of France. In 2018, he bought the FEKKAI brand back making it the global authority in salon performance with clean, highly effective formulas in sustainable packaging. Listen in as Frederic discusses how brands change between owners and how he brought his brand back to what he wanted it to represent.
Subscribe to Ideamix Radio and stay tuned for new episodes every Thursday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts, and enthusiasts for insider tips that help you build the life, business, and career you want. Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas, or sponsorship inquiries, please email info@theideamix.com.
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Subscribe to Ideamix Radio and stay tuned for new episodes every Thursday. On Ideamix Radio we speak with entrepreneurs, solopreneurs, career changers, experts, and enthusiasts for insider tips that help you build the life, business, and career you want. Ideamix is the go-to destination for entrepreneurs to turn their idea into a business. Check out our website at www.theideamix.com. For comments, questions, podcast guest ideas, or sponsorship inquiries, please email info@theideamix.com.
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