Content creation is like fishing, the question is are you casting a wide net or are you spearfishing. If you are looking for volume and lots of visibility there are two options, you can pay for ads or you can make a bunch of content. In this episode I talk about how to take something small and make it really big so you can catch the big fish, and the little ones.

Quote
“The hardest standards to raise are our own.” - Alex Hormozi

Featured Book in this episode
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Check it here: https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8

Listen to Alex Hormozi’s podcast
The Game w/ Alex Hormozi
Check it here: https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112

Chapters
00:00 Intro
00:25 The purpose of Short form contents
00:50 Podcast for revenue generators, decision makers, and bottom line movers
01:16 Podcast for authors, CEOs, and Founders
01:51 Incorporate your branding on short form contents
02:48 Posting your short form contents online
05:46 The contents that you want to post
09:07 The key elements of short form contents
11:39 Book report for this week
14:58 Outro

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