Category of One: How To Position Your Business so Price Becomes Irrelevant
Nov 6, 2023 ·
15m 34s
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Description
On this episode of Nemo Radio, we dive deep into the deceptively simple principle that could make or break your business: client selection. It's not just about who you work...
show more
On this episode of Nemo Radio, we dive deep into the deceptively simple principle that could make or break your business: client selection.
It's not just about who you work with; it's about defining the value you deliver and the prices you command so that you can put yourself in a "Category of One" and eliminate prospects trying to "price shop" your services.
What You'll Discover:
⏱️ (00:24) The "timeless truth" about client selection and its impact on your win-loss record in business.
🤝 (01:16) Why higher-paying clients tend to cause fewer headaches, and how to attract them.
💡 (01:41) The struggle of pricing services and products + avoiding the "scarcity mindset" that undervalues your work.
🚀 (02:09) Real-life case study: A tale of success and dissatisfaction, and what it teaches us about value perception.
🛠️ (05:10) Strategies to make your business incomparable and irreplaceable in your industry.
🎤 (06:12) My unique approach to content creation that amplifies authenticity and engagement.
🏅 (07:15) How hiring top talent can justify higher prices and lead to better client outcomes.
📚 (10:11) Leveraging authority markers like book publishing and media features to bolster your brand's prestige.
🤖 (12:48) The irony of a successful campaign overshadowed by cost comparisons and what it illustrates about client expectations.
This episode is not just another business podcast; it's a turning point for your entrepreneurial journey.
If you've ever questioned your pricing, felt trapped by the fear of scarcity, or struggled with client relationships, this is the episode for you!
WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources
FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template
show less
It's not just about who you work with; it's about defining the value you deliver and the prices you command so that you can put yourself in a "Category of One" and eliminate prospects trying to "price shop" your services.
What You'll Discover:
⏱️ (00:24) The "timeless truth" about client selection and its impact on your win-loss record in business.
🤝 (01:16) Why higher-paying clients tend to cause fewer headaches, and how to attract them.
💡 (01:41) The struggle of pricing services and products + avoiding the "scarcity mindset" that undervalues your work.
🚀 (02:09) Real-life case study: A tale of success and dissatisfaction, and what it teaches us about value perception.
🛠️ (05:10) Strategies to make your business incomparable and irreplaceable in your industry.
🎤 (06:12) My unique approach to content creation that amplifies authenticity and engagement.
🏅 (07:15) How hiring top talent can justify higher prices and lead to better client outcomes.
📚 (10:11) Leveraging authority markers like book publishing and media features to bolster your brand's prestige.
🤖 (12:48) The irony of a successful campaign overshadowed by cost comparisons and what it illustrates about client expectations.
This episode is not just another business podcast; it's a turning point for your entrepreneurial journey.
If you've ever questioned your pricing, felt trapped by the fear of scarcity, or struggled with client relationships, this is the episode for you!
WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources
FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template
Information
| Author | John Nemo |
| Organization | John Nemo |
| Website | - |
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