Gene Simmons of KISS is the master of all marketing.
The fire breathing bass guitarist has officially declared, "Rock is finally dead.” Not because of old age. But due 100% to this modern age. Simmons says, "File sharing and illegal downloading are no big deal. The problem is that nobody pays for the long hours put in to create the music."
The Hall of Famer wants to know where’s the next Bob Dylan is? Where are the writers? What is the next Dark Side of the Moon? Now that the record industry barely exists, nobody has the ability to make it.
What is the Rocker's solution. In that truthfully stern Gene Simmons way. He's pretty telling people to put down their guitars. His exact words: You’re better off not even learning how to play guitar or write songs, and just singing in the shower and auditioning for ‘The X Factor