Colin Westcott-Pitt Discusses Growing a Billion-Dollar Brand and the World’s #1 Sports Nutrition Product
Apr 30, 2023 ·
17m 45s
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Description
A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes...
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A well-known drinks marketer for much of his career, Colin Westcott-Pitt turned his attention several years ago to the global development of the Glanbia Performance Nutrition Brand Portfolio, which includes Optimum Nutrition, Slimfast, Body & Fit, Isopure, among others. Its flagship global brand, Optimum Nutrition, has just been certified as the world’s #1 sports nutrition brand, according to Euromonitor, and has achieved the extraordinary milestone of becoming a Billion Dollar brand.
Today Colin discusses the marketing of the brand and how it was driven by a purpose of helping consumers everywhere to achieve their performance and healthy lifestyle goals. Plus, he shares the lessons he learned along the way.
show less
Today Colin discusses the marketing of the brand and how it was driven by a purpose of helping consumers everywhere to achieve their performance and healthy lifestyle goals. Plus, he shares the lessons he learned along the way.
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Author | Deborah Malone |
Organization | Deborah Malone |
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