Content Ideation for Voice
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Description
A 7 stage process for voice content ideation 1. Goals and objectives 2. Method of evaluation 3. Resource inventory 4. Personas 5. Needs segmentation grid 6. Concepting 7. Editorial calendar...
show more1. Goals and objectives
2. Method of evaluation
3. Resource inventory
4. Personas
5. Needs segmentation grid
6. Concepting
7. Editorial calendar
Credits
Writer/Producer: Doug Schumacher
www.dougschumacher.com
www.Twitter.com/MemeRunner
Production Company: Arrovox
www.Arrovox.com
www.Twitter.com/Arrovox_
Information
Author | Doug Schumacher |
Organization | Doug Schumacher |
Website | - |
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