Craft Brew News 9/20/19

A-B Appeals ‘No Corn Syrup’ Ruling’

Anheuser-Busch is appealing a preliminary injunction granted to MillerCoors that would block the company from selling Bud Light in packages that contain “no corn syrup” language and an icon starting March 2, according to MediaPost.

Federal judge William Conley last week modified an existing partial preliminary injunction awarded to MillerCoors in May, which blocked A-B from displaying certain Bud Light billboards and television ads that he deemed “misleading.”

Coors Distributing Co. Adds Distribution of CBD-Infused Beverages in Denver

Coors Distributing Co. is taking a step into the growing CBD-infused beverage category, announcing Friday that it will begin distributing products from Colorado’s Best Drinks and DRAM Apothecary.

Coors will provide distribution coverage for CBD and DRAM across the Denver metro area, where it services more than 1,000 accounts, DeGraff said in an email to BevNET. The company will provide DSD to bars, restaurants, liquor stores, grocery stores, c-stores, sports and entertainment venues and licensed events. Coors will have the exclusive right to sell to outlets with a liquor license.

According to Fulton, Coors will take on around 40,000 cases of product off the bat, and that the two companies have had preliminary discussions about extending the distribution agreement beyond the Denver area to include other regions within the state.

Founders Brewing Sale Valued at $198 Million

Spanish brewer Mahou San Miguel paid $198.8 million to acquire an additional 59% stake in Founders Brewing Company this year, MLive reported, citing a purchase agreement and other documents filed with the Michigan Liquor Control Commission (MLCC).

Mahou San Miguel already owned 30% of the Grand Rapids-based craft brewery following a 2014 transaction valued at $96.3 million. Once this transaction closes next year, the company will hold 90% of Founders, while Founders Brewing co-founders Mike Stevens and Dave Engbers will each retain 5% of the business.

If accurate, Mahou San Miguel will have paid more than $294 million for its majority stake in Founders. For reference, Dogfish Head Craft Brewery’s merger with Boston Beer Company was valued at $300 million in cash and stock.


Dogfish Head Boil Kettle, Vibrating Football Game Added to Smithsonian

The Smithsonian’s National Museum of American History has added Dogfish Head co-founder Sam Calagione’s boil kettle and vintage electric football game — used in the process of continual hopping — to its growing collection of homebrewing and craft beer history items in the American Brewing History Initiative, according to Smithsonian.com.

Calagione told the website “My Dogfish Head co-workers and I are excited to have our brewery’s original boil kettle and continual-hopping invention now within the Smithsonian’s permanent collection,”. “This American institution is all about shaping the future by preserving our country’s heritage.”

The American Brewing History Initiative is the first project aimed at collecting and preserving artifacts from the growth of the craft beer industry.

In other Dogfish news, the company’s collaboration trail running shoes — with SeaQuench Ale branding — with Merrell, was the No. 1 selling shoe on the company’s website after the launch.

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