Sophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach.

Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages...

She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.

TAKEAWAYS:

+ A little over a year ago Sophia shut down her most profitable component of her business, her agency. It was very profitable, but at the expense of her living to work. Her work/life balance was completely flipped upside down and on a coaching call one day she had a huge AH-HA moment in that she realized she hated her business. Ever since shutting down her agency, she has been more creative, joyful, and even profitable than before.

+ Sophia started a text list to add another layer to her relationship-building efforts in nurturing her warm audience. The first activity she did with her text list with a monthly Q&A to give her audience a taste of what it’s like to work with her.

+ At first, she was really worried that these monthly Q&A’s would take up a TON of time and be a big drain on her energy, but what she found is that the time commitment was actually very minimal, and it is an activity that produces thousands of dollars in sales every month, making the return on her time investment, very worthwhile.

RESOURCES:

Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/creating-a-text-list-featuring-sophia-parra

Follow Sophia on Instagram: https://www.instagram.com/sophiaparra/

Get on Sophia’s text list! Text Q&A to 917-810-2418

Learn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without being “salesy”: http://www.allisonhardy.com/6figurefunnel

CONNECT WITH ALLISON:

Follow Allison on Instagram:
www.instagram.com/allison_hardy_

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com