For the past decade, Anthony Farina, Chief Communications & Brand Officer of biotech giant CSL, has been part of the company’s extraordinary evolution. From his beginnings as the first communications leader in CSL’s century-long history, he has helped champion a purpose-driven ethos or “promise,” which enabled the CSL family to unify as one global brand as it doubled in size through acquisitions.  Now, CSL has achieved another brand milestone. The biotech leader is the #1 Fastest-Growing Brand in the Pharmaceutical Category, according to Brand Finance, with brand value growth of over 30%.  

Anthony Farina discusses various topics, from transformation to brand positioning, from differentiation to the power of content, and from the significance of purpose to the responsibilities of a leading corporation.