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Developing Mutual Action Plans

Developing Mutual Action Plans
Apr 30, 2024 · 17m 56s

In this episode, we talk through the value of creating Mutual Action Plans with your customer, including:  - When you should use MAPs - What a good MAP should do...

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In this episode, we talk through the value of creating Mutual Action Plans with your customer, including: 
  • When you should use MAPs
  • What a good MAP should do for both the seller and the buyer
  • How you get buy-in from the customer to create one
  • How do you use them throughout the sales process and into your negotiations? 

Here are some additional resources:
Other Assets with Tim Caito
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