The Global Advertising Lawyers Alliance (GALA), in partnership with the International Advertising Association (IAA), has just released the first-ever guide to how privacy laws affect marketing and advertising around the world.  
 
The Internationalist talks with four members of the GALA team who were involved in creating the Guide. We discuss how privacy compliance has shifted from a business best practice to a business necessity, while privacy may indeed become a competitive differentiator among brands in a marketing world now fueled by first-party data relationships