Dr Amy Bucher on using design to help change behaviour
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
How can Behavioural Science help with design? On this episode, I speak with Dr Amy Bucher who is the VP of Behavior Change Design at Mad*Pow, a purpose–driven strategic design...
show moreAmy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well–being. This involves planning and conducting research and translating insights into strategy and requirements for products and end–to–end experiences spanning digital and real–world components. Previously, Amy worked on behavior change products in–house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.
In our discussion, we explore how she got into BeSci and her thoughts on how we can change people's behavior.
Information
Author | Human Risk |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company