Dr. Ed Ashby, a legend in the archery hunting community for dedicating more than 27 years to the study of arrow performance and broadhead lethality on six continents. Thanks to Dr. Ashby and his crew, his Natal Study helped legalize archery hunting in South Africa. Many sub-Saharan countries followed suit. The Natal Study was the definitive document used to successfully lobby for bowhunting legalization.

Dr. Ashby is also the co-founder of the Ashby Bowhunting Foundation, the leading global authority on arrow and broadhead lethality.