"This episode was brought to you by Reconciled.com. Helping M&A Entrepreneurs just like you with Bookkeeping, CFO & Controller Services, Outsourced Enterprise Accounting and Tax Services. Reconciled.com"

Watch it on Youtube: https://youtu.be/0v-5bEjrPsI

About The Guest(s): Mohit Tater is the founder of Blackbook Investments, a boutique private equity firm that specializes in acquiring and managing content websites. He has a background in engineering and has been involved in the online business space for several years.

Summary: Mohit Tater shares his journey from starting out in the online business world to founding Blackbook Investments, a boutique private equity firm that focuses on acquiring and managing content websites. He discusses his experience buying and selling websites, the growth of Blackbook Investments, and their current investment criteria. Mohit also emphasizes the importance of human-created content and expertise in certain niches that cannot be replaced by AI.

Key Takeaways:

• Mohit Tater started his journey in the online business world by buying and selling websites.
• Blackbook Investments focuses on acquiring and managing content websites that are monetized through display ads or affiliate income.
• They prefer evergreen niches and look for websites that have a stable history of earnings and traffic.
• Mohit Tater believes that AI will not replace human-created content, especially in areas that require personal experience and expertise.
• Blackbook Investments is also looking to acquire service-based businesses like marketing agencies and SEO agencies.

Quotes:

• "AI is only beating out low-quality content sites. It is not going to replace a human who has actually tested a product and has their own views and opinions." - Mohit Tater
• "We don't sell that often, but for this fund, we had a timeline, so we are going to respect that and sell some of the sites." - Mohit Tater

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Contact Mohit on
Linkedin: https://www.linkedin.com/in/mohittater/
Website: https://bbi.xyz/
X: https://twitter.com/mohittater
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▶️E94: Hans Sperling Discusses Mergers And Acquisitions Transactions And Provisions - https://youtu.be/VdFEZq13SpE

▶️E90: Christine McDannell of Magnolia Firm Helps Business Owners Achieve Seamless Exits - https://youtu.be/wyl358GKQ4Y

▶️E127: Kirk Michie Discusses His Role As A Business Advisor And The Secrets To Selling A Business - https://youtu.be/ahHQk5_CVuo

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