Easter and Christmas are crucial times for church services or events aimed at first-time visitors who might be exploring faith.

Creative pastors work hard to create moments that are worthy of an invitation, so how can communication pastors and church marketers promote events in a way that deserves a second look?

Luke Reed, Creative Pastor at New Vine Church in Maryland, NSW says ‘One of the main entry points into faith is by invitation. If we have an invitation that looks good and is professional, it gives people confidence to invite others.

This can mean invitations, banners, newsletters, social media campaigns, videos, staging & more.

In this episode, Luke unpacks what he’s learned over 19 years of designing Easter and Christmas services and the best ways to promote events so people can feel comfortable inviting their friends.

Creative pastors are asking the question: How can we create moments where people can truly connect with God? Give it the time and space it needs to create something special with the goal of:

• Celebrating Christ together
• Presenting inspiring information
• Designing empowering encounters

Prayer-paration. Underpinning every meaningful church service is the whole-hearted desire to be inspired by God and the best way to do tis is by seeking His leading through prayer.

We have to keep creating a culture of invitation so people can start investigating a life of faith. As creative people, we have to create a gathering that’s worthy of an invitation.

As communicator/marketers, that can mean designing aesthetically-pleasing invitations, banners, newsletters, social media campaigns, videos and more.

When we put effort into creating a professional invitation that looks like care has gone into it, we give church members the confidence to invite friends, family or colleagues who may never step inside a church at any other time in the year.

This means mindfully asking: Who is God calling us to reach? What is the demographic of people and what matters to them? Does my invitation resonate or does it come across as cheesy, out of touch, irrelevant or half baked? Does it have the information people need to take action?

• Time and date
• Address
• Website URL
• Phone number

Some details of what to expect and a warm invitation Check out what other churches are doing to stay inspired in this space. We compiled a list of resources to save you time and help you connect with people in your area next Easter or Christmas.

For more inspiration about creating moments worthy of an invitation, check out:
Pro Church Tools
Open Life Church
Churchfront
Worship House Media
The Creative Pastor
Australian Bureau of Statistics
YouTube