“Why produce waste every season, when we can use what already exists and transform it into something new, which people can appreciate?”

Do you agree with Kresse Wesling, co-founder of Elvis & Kresse?

It is no coincidence that the brand's formula is based on three pillars: rescue, transform and donate.

Rescue materials that would go to landfills; transform them into something new; donate part of the proceeds to those who need it most, whether they are people or the planet.

According to Kresse, it is essential to give back, which is why today she has two full-time jobs: from 9 am to 5 pm she is a designer, from 5 pm to 9 pm she is a farmer.

It is rare to find a company that is at the two ends of the supply chain: both fashion brand and producer of raw materials.

When we asked her how it is possible to be so engaged, she said: “How can you not be?

Whatever you produce, you must know where the raw materials come from, how they are produced, how they impact the world.

Otherwise, how can you know if your product meets the needs of the target, and how do you make sure it is done in the best possible way?”

A transition for the entire fashion industry is needed: it does not take time but requires willpower.

If you are curious to learn more, we are waiting for you in our new episode.

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▶️ What is B Corp B Fashion?

B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.

Its way of doing good business!

🌱 Join our community: https://www.theidfactory.com/b-corp-b-fashion/

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