Welcome back to Strive 365 I'm your host, Justen Arnold. In this episode we had the pleasure of speaking with Jason Ratcliffe, an award-winning entrepreneur and a pioneering force in sustainable building practices. Living in the stunning Cornwall, England, Jason has devoted his career to aligning human lifestyles with the planet's wellbeing, particularly through groundbreaking sustainable architecture.

His project, The Elemental Cube , is redefining thermal efficiency and setting new standards for environmentally conscious building designs. In this episode, Jason shares his journey, starting from personal health challenges faced by his young children, leading to his quest for sustainable living. He talks about the transformation from his initial days in Cornwall, battling commercialization, to his current role as an advocate for putting people over profits.

Highlights of our conversation include:
- Jason's pivotal moment that steered him towards sustainable living.
- The challenges of maintaining personal and professional growth amidst Cornwall's unique environment.
- The inception and impact of The Elemental Cube , and how it stands out globally.
- Moments of vulnerability and resilience in the face of skepticism.
- Balancing entrepreneurial demands with mental and emotional well-being.
- Jason's personal routines for recharging and maintaining focus, including his insights from 'The Power of Now'.
- The concept of 'striving' in personal life and sustainable living, including overcoming self-doubt and the importance of self-belief.

Jason's story is not just about challenging the status quo in building practices; it's about a deeper commitment to slowing down planetary destruction and empowering others to join this cause. His insights are a testament to the power of resilience, the importance of sustainability, and the freedom found in pursuing a mission aligned with one's values. Join us as we dive into this enriching conversation with Jason Ratcliffe.

Whether you're navigating your own challenges or passionate about sustainable living, there's a wealth of inspiration and practical advice awaiting you.

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